Sadly, the ongoing use of social media platforms as a tool for abuse, hate, and discrimination online, particularly targeting AFL players, umpires and staff is getting worse. There is absolutely no place for this kind of abuse.

We’re really proud to announce that we have once again joined forces with the AFL to tackle the important issue of online abuse within the AFL community. The partnership focuses on improving the online safety for AFL players, fans and the broader community and to raise awareness of the steps Australians can take to #PlayItFairOnline. 

Just as players have their teammate’s backs on the field, we all have a role to play in supporting our teams and communities online. When we see someone copping abuse online, we need to be upstanders by calling it out and lending a supportive comment. Collectively, we can reduce online abuse and create more positive fan engagement.

Watch the #PlayItFairOnline video and hear from some of the biggest names including Buddy Franklin and Chelsea Randall about how to stay safe online, be an upstander and report online abuse. Also, you can tune into Friday's clash between Richmond and Fremantle at 7:50PM EST to watch see the partnership officially kick off!